The blog is operated by Segence, a data analytics consultancy in the UK.
Simple counts and averages can take us so far, but what if we're interested in deeper insights into our data?
In our previous article on analysing social media data we’ve discussed some basic methods to draw conclusions of social media data. Simple counts and averages can take us so far, but what if we’re interested in deeper insights into our data?
There is a vast amount of data generated on a daily basis, and even if that data is harnessed and processed it's easy to get lost in the variety of content.
Making sense of social media is not an easy task. There is a vast amount of data generated on a daily basis (Twitter, for example, has 500 million new messages are posted every day), and even if that data is harnessed and processed it’s easy to get lost in the variety of content.
To make the most of what social media can offer, businesses need tools. Without those tools a business is like one individual in a vast hall filled with thousands of people.
From one-way speech to multi-way conversation - social media, particularly Twitter, have shifted the relationship between suppliers & consumers.
Articles about data, analytics and information technology. Thoughts on how it can empower businesses and inviduals to fulfil their potential.