Social Media Analytics

The Matrix - Making It Work for You

What if you think of the array of social media platforms as a matrix? Don't get stuck in a one-track social media rut.

Nick E

2 minute read

What if you think of the array of social media platforms as a matrix? I don’t mean the movie, I mean as a network of pathways to your audience or community that are distinct but can work together.

Data mining from Social Media

Simple counts and averages can take us so far, but what if we're interested in deeper insights into our data?

Rob Vadai

3 minute read

In our previous article on analysing social media data we’ve discussed some basic methods to draw conclusions of social media data. Simple counts and averages can take us so far, but what if we’re interested in deeper insights into our data?

How to Analyse Social Media Data

There is a vast amount of data generated on a daily basis, and even if that data is harnessed and processed it's easy to get lost in the variety of content.

Rob Vadai

3 minute read

Making sense of social media is not an easy task. There is a vast amount of data generated on a daily basis (Twitter, for example, has 500 million new messages are posted every day), and even if that data is harnessed and processed it’s easy to get lost in the variety of content.