User Acceptance Testing: Ensuring enterprise-grade technical solutions

It is critical for technical teams to have the confidence that their solution meets the business requirements. User Acceptance Testing is here to help.

Rob Vadai

5 minute read

It is critical for technical teams to have the confidence that their solution meets the business requirements. Equally, business stakeholders need a way to verify that technical solutions do exactly what is required.

Content Marketing and Machine Learning

Content is king - as the saying goes. It is true that content helps marketers to reach a greater audience, however it is increasingly difficult to compete. Machine Learning gives valuable tools in the hands of Content Marketers.

Rob Vadai

3 minute read

“Content is king” - as the saying goes. It is true that content (that is, blog posts, articles and other digital content) helps marketers to reach a greater audience, however it is increasingly difficult to compete. There are just about 1 billion websites and blog out there (almost a website for every 7 person in the planet). While is still holds true that any successfull digital marketer should publish content, the question is not, whether content should be used, but how.

The Matrix - Making It Work for You

What if you think of the array of social media platforms as a matrix? Don't get stuck in a one-track social media rut.

Nick E

2 minute read

What if you think of the array of social media platforms as a matrix? I don’t mean the movie, I mean as a network of pathways to your audience or community that are distinct but can work together.