“Content is king” - as the saying goes. It is true that content (that is, blog posts, articles and other digital content) helps marketers to reach a greater audience, however it is increasingly difficult to compete. There are just about 1 billion websites and blog out there (almost a website for every 7 person in the planet). While is still holds true that any successfull digital marketer should publish content, the question is not, whether content should be used, but how.

What if you think of the array of social media platforms as a matrix? I don’t mean the movie, I mean as a network of pathways to your audience or community that are distinct but can work together.

In our previous article on analysing social media data we’ve discussed some basic methods to draw conclusions of social media data. Simple counts and averages can take us so far, but what if we’re interested in deeper insights into our data?