“Content is king” - as the saying goes. It is true that content (that is, blog posts, articles and other digital content) helps marketers to reach a greater audience, however it is increasingly difficult to compete. There are just about 1 billion websites and blog out there (almost a website for every 7 person in the planet). While is still holds true that any successfull digital marketer should publish content, the question is not, whether content should be used, but how.