Thinking!

Thinking!

The blog is operated by Segence, a data analytics consultancy in the UK.

User Acceptance Testing: Ensuring enterprise-grade technical solutions

It is critical for technical teams to have the confidence that their solution meets the business requirements. User Acceptance Testing is here to help.

Rob Vadai

5-Minute Read

Photo by Razvan Chisu on Unsplash

It is critical for technical teams to have the confidence that their solution meets the business requirements. Equally, business stakeholders need a way to verify that technical solutions do exactly what is required.

Content Marketing and Machine Learning

Content is king - as the saying goes. It is true that content helps marketers to reach a greater audience, however it is increasingly difficult to compete. Machine Learning gives valuable tools in the hands of Content Marketers.

Rob Vadai

3-Minute Read

Photo by Campaign Creators on Unsplash

“Content is king” - as the saying goes. It is true that content (that is, blog posts, articles and other digital content) helps marketers to reach a greater audience, however it is increasingly difficult to compete. There are just about 1 billion websites and blog out there (almost a website for every 7 person in the planet). While is still holds true that any successfull digital marketer should publish content, the question is not, whether content should be used, but how.

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Articles about data, analytics and information technology. Thoughts on how it can empower businesses and inviduals to fulfil their potential.